About Snowstorm Technologies
We sit at the intersection of value and joy — building travel technology that creates real wins for agents, hotels, businesses, and the travellers they serve.
Our Story
Snowstorm is a US-based Travel Technology Company providing the most comprehensive and innovative online booking solutions available in the market today. The unique custom business solutions we design result in operational efficiency and reduced costs for our clients. Founded in 2015, Snowstorm was created to fill the industry need for an online travel booking engine that automates processes and is easily customized to support a client's unique brand identity.
We organized a working group of developers, suppliers and travel agents and used a collaborative approach to design and develop the ultimate travel booking engine. The result was the Snowstorm Booking Engine — one of the most complete and advanced online travel booking engines available today. Fully customizable, this Business to Business (B2B), Business to Consumer (B2C) and Business to Business to Consumer (B2B2C) application automates processes and increases revenues while reducing the time and effort required to complete a transaction.
Our applications are designed to meet the unique requirements of global marketplaces and can easily handle multiple currencies as well as multiple languages. In addition to North America, we provide online booking solutions to clients based in Central & South America, Australia, Europe, Asia and the Middle East.
The state-of-the-art technology we use helps us design, develop and deliver flexible & fully scalable applications that easily grow with your business while maintaining your unique identity. Snowstorm is all about innovative technology, collaboration and superior customer service.
Highlights
The numbers behind the network.
- 7M+ Hotel Bookings
- 60K+ Active Agents
- 100+ Integrations
- 20,000 Partner Agencies
Leadership
The people driving innovation across the travel technology landscape.
Riaz Pisani
Chief Executive Officer
Founder and CEO, Riaz has been in travel technology for 3 decades. He's a visionary leader shaping Snowstorm Technologies' groundbreaking solutions for global travel and hospitality industries.
Sandra Soellner
Chief Commercial Officer
Sandra is a dynamic commercial leader with 20+ years of travel technology experience. Previously a General Manager at Sabre Corporation, she brings proven expertise in sales strategy, partnership development, and revenue growth.
Fernando Amaral
Chief Revenue Officer
Fernando Amaral leads Snowstorm's revenue strategy, with 19+ years in travel technology. He brings deep expertise in distribution, agency economics, and partnerships, with a strong record of driving sustained growth at scale.
Becky Parmiter
Chief Operating Officer
Becky leads operational strategy, cross-functional execution, and scalable delivery across the company's product and client portfolio.
Hassan Firouzbakht
Chief Technology Officer
Hassan is a seasoned technology executive with more than 35 years of experience leading platform engineering, cloud transformation, and large-scale infrastructure initiatives, including a senior leadership role at Amazon Web Services.
Alayna McBride
SVP - Operations
Alayna is responsible for driving innovation and delivering exceptional travel technology solutions for retail agencies and loyalty providers.
Rex Wong
CEO - HolloStorm
Rex is a seasoned entrepreneur and investor with over 30 years of experience in internet, media and technology. He is CEO & Co-Founder of Hollo.AI and leads HolloStorm, the joint venture with Snowstorm Technologies.
Sean Flynn
VP Above & Beyond
Visionary hospitality executive and franchising strategist driving brand creation, operational excellence, and scalable growth, having run hospitality operations in North America and Asia.
Security & Trust
Clear communication. Honest reporting. Technology you can depend on.
Privacy
We handle information with strict privacy standards and full compliance with applicable data protection regulations. No surprises, no small print.
Confidence & Consistency
Our platforms are engineered for reliability. There is no room for downtime in travel, and very little patience for delays.
Transparency
We operate transparently with clear reporting, honest communication, and no black boxes. If you want to know how something works, we'll show you.
SOC 2 Type II Certified
Independently audited to meet rigorous standards for security, availability, and confidentiality.
ARC Certified
Accredited by the Airlines Reporting Corporation, ensuring trusted and compliant ticketing operations.
PCI DSS Compliant
Fully compliant with Payment Card Industry Data Security Standards, safeguarding cardholder data at every step.